Creating a unique identity in
a forest of sameness.
British Columbia’s wilderness is in a league of its own. The same couldn’t be said for the brand that represented it.
With steady growth in the global tourism market contrasted by unchanged visitation to British Columbia, we set out on a journey to give this unparalleled province an identity that lived up to its supreme nature – a brand that connected with our audience’s longing desire to connect with authentic nature and authentic experiences.